HK
HK
Step 1: Review the compatibility of your website host
Step 2: Select your payment gateways
Step 3: Compare the fees & service charges
Step 4: Add the payment method
Step 5: Create a merchant account
Having the right payment method on your website can be the difference between a customer choosing to buy from you or your competitor.
According to Grand View Research, the global payment gateway market size is expected to grow by 22.3% by 2023 at a Compound Annual Growth Rate (CAGR). Therefore, having the right payment method on your website is important to your business's success. This article will explain how you can add payment methods to your website and what to consider before adding them.
There are a few things that you must consider first before you start adding a payment method to your website, and they are:
The most important thing to consider, in our opinion, is customer preference. The goal of a payment method is to allow customers to pay for a product or service. For example, the most popular payment methods for U.S. consumers are credit and debit cards, mobile wallets and bank transfers. Therefore, if you are an ecommerce business or even an online business in general, it would make sense to provide those payment methods on your website. Otherwise, your chances of making a sale or converting a customer will decrease dramatically.
The fees are an important aspect to consider before adding a payment method. It's important because fees affect your profit margins, and they also affect your customers. Make sure to check and compare the fees of multiple methods before you decide to add the payment method to your website.
Security is a major factor when it comes to payments. After all, we are dealing with customers' money and confidential information. Therefore, it is important to pay attention to the strengths and weaknesses of each method of payment and analyze the safety of those methods to protect your customers.
Ease of use is often underrated when it comes to payment methods because it does not impact the customer or your sales directly. However, we would argue that ease of use of a payment method has a strong impact on sales just as much as other factors.
That is because ease of use removes any friction that stops your customers from completing their purchases. This will ultimately have an impact on your bottom line.
Reliability is important because you will want to make sure that the payment methods you use on your website will work when you need them to. Although most payment methods today are extremely reliable, we should always keep reliability in consideration.
Lastly, it is time to consider the types of payment methods that you want to add to your website. There are several different types and these include:
Each of these methods has different advantages and disadvantages. We recommend looking into each method thoroughly before making a decision.
Now that we have covered what we have to consider before adding payment methods to your website let's get into how to add them to your website. The process itself is not as difficult as you would imagine, so let's begin.
The first step is to review the compatibility of each payment method with your website host. If you use a hosting provider such as Shopify or Squarespace, they usually provide comprehensive lists of payment methods and payment gateways that they are compatible with. Shopify provides over 100 payment gateway providers, and Squarespace provides a detailed guide on how to connect a payment method on its platform.
Different website hosts will provide different guides and instructions, so we recommend you begin with this. If you decide to go with payment gateways, it is important to understand the different types:
This payment gateway takes your customer away from your website to another secure site to get the payment and redirect the user back to your website. Examples of hosted payment gateways include:
This payment gateway has APIs and modules that can be integrated into your website. The payment transaction happens automatically on your website. Examples of non-hosted payment gateways include:
After you find which payment method or gateway is compatible with your website host, it is time to choose the payment methods that you want to add to your website. We recommend choosing multiple different methods and providing customers with more options to choose from. Always remember to select the payment methods that are most popular for your customers.
While the integration and set-up fee is a standard charge, depending on which payment gateway you choose, you may have to pay a fee for additional security measures and every transaction, including refunds.
Once you understand the extra charges and services you are required to pay for, you can only make an informed decision regarding which payment gateway to choose.
With the help of your web host provider, you can integrate the payment gateway into your website. This integration option will be accessible through the admin page or control panel.
You may use any of the payment methods listed above. After you've added the payment methods, use a Test or Sandbox account to verify that the payment gateway is functioning properly and that transactions are proceeding without incident.
A merchant account is a business bank account that enables businesses to accept and process electronic payments and card transactions. Merchant accounts require a business to link with a merchant-acquiring bank that facilitates all communications in an electronic payment transaction.
The merchant account acts like a ‘middleman’ to ensure transactions made are held securely through different payment processes used by the customers. Once you have set up the payment gateway, you must create a merchant account and link all payment methods with it.
Merchant accounts are regulated and supported by FDIC and come with fraud protection.
