HK

1.
Slack: Internal communication
2.
ZipBooks: Accounting and invoicing
3.
Mailchimp: Email marketing
4.
Missive: External communication
5.
HootSuite: Social media management
6.
Termly: Privacy compliance partner
7.
Typeform: Online survey
8.
Hubspot: Customer Relationship Management
9.
FreshDesk: Customer service
10.
Trello: Team collaboration
11.
Pexels: Stock photos / Graphic assets
12.
Figma: Design tool
13.
Freepik: Design and AI tool
Are you running a small business but don't have the funds for expensive software solutions? Having access to the best tools and software can be critical in taking your business to the next level. But there's still hope!
You can find some great, free SaaS solutions that are very helpful in providing basic services without having to pay hefty licensing fees.
In this article, we will share with you an up-to-date list of the best free SaaS solutions available specifically tailored toward small businesses on a budget.
Before diving into the world of SaaS solutions, let us explain to you how we will proceed.
We have selected the overall best solution, according to our experience, and provide you with a deep analysis. Of course, you can find other solutions on the market. This is why we also provide you with some alternatives.
That being said, let’s dive in!
Slack is a cloud-based collaboration and communication tool for small and large teams alike. The company was established in 2013 by Stewart Butterfield and Cal Henderson. Since its launch, Slack has grown tremendously and they now serve over 500 million users around the world within large and small businesses.
Slack is an effective tool that provides efficiency in communication across your organization within its platform. You can manage workflows effectively with cloud integrations such as Trello, and Google Drive, making your collaboration seamless. It is a fast and reliable free SaaS solution that you can use for your business.
Other notable features include:
Slack provides a convenient way for anyone to stay connected even when they’re on the go. Some of the biggest advantages of using Slack are its intuitive user interface, team collaboration, app integrations, and real-time communication.
It's simple enough to be used by new and experienced users alike while still being robust enough to include all the features needed for effective communication.
Telegram is a freemium, cross-platform instant messaging service geared towards personal messaging with end-to-end encryption. Its features include:
| Features | Slack | Telegram |
| Unlimited messaging | ✅ | ✅ |
| Audio and video conversations with screen sharing | ✅ | ✅ |
| Video clip recording | ✅ | ✅ |
| Work with outside organizations | ✅ | ❌ |
| Integrations with other tools | ✅ | ❌ |
| Automate repetitive, time-consuming tasks | ✅ | ❌ |
| Enhanced security and data protections | ✅ | ✅ |
| Specific compliance support | ✅ | ❌ |
| Training - Online, In-person, Documentation, Videos | ✅ | ❌ |
Founded in 2015 by Tim Chaves, ZipBooks was initially created as a way to make invoicing more efficient. It is an all-in-one accounting software designed to help small businesses manage their finances.
ZipBooks lets you manage your small business's online expenses, such as payments, billings, and taxes management. It's also a free SaaS tool that offers invoicing capability with a variety of useful templates to choose from.
Other notable features include:
ZipBooks is an excellent accounting software for small businesses. It has all the essential features to keep track of your finances, invoicing, and payments. The user interface is very clean and simple to use, and it's perfect if you're just starting out in business.
FreshBooks is an accounting software and bookkeeping SaaS solution that you can use for your business, with features including:
| Features | ZipBooks | FreshBooks |
| Invoicing capability | ✅ | ✅ |
| Time tracking features for tasks/projects | ✅ | ✅ |
| Expense tracking | ✅ | ✅ |
| Project management capability | ✅ | ✅ |
| Payment Processing | ✅ | ✅ |
| Mobile app | ✅ | ✅ |
| Reporting | ✅ | ✅ |
| Calculating estimates | ✅ | ✅ |
| Bank reconciliation | ✅ | ❌ |
| Double-entry accounting | ✅ | ❌ |
| Tax management | ✅ | ❌ |
| Purchase order management | ✅ | ❌ |
Back in 2001, two friends named Ben Chestnut and Dan Kurzius created a basic yet innovative web-based email marketing service called Mailchimp. Today, Mailchimp has grown into one of the biggest email marketing companies in the world with over 14 million users globally.
MailChimp offers a range of features to businesses of all sizes, including email campaign automation, audience segmentation, as well as connecting to third-party apps and services to help take your email marketing campaign to the next level.
Other notable features include:
MailChimp is a great choice for those looking to get into serious email marketing with its all-in-one solutions and the robust features it offers. It also has a great user-interface while also offering flexible options for several kinds of businesses.
✉️ Sign up for MailChimp and get a 1-month free trial
SendGrid is another great tool that offers email marketing features similar to MailChimp, including features such as:
| Features | MailChimp | SendGrid |
| Email campaigns | ✅ | ✅ |
| Email API | ✅ | ✅ |
| Marketing automation | ✅ | ❌ |
| Contact management | ✅ | ✅ |
| A/B Testing | ✅ | ✅ |
| Analytics and reporting | ✅ | ✅ |
| Email templates | ✅ | ✅ |
| Delivery optimization | ✅ | ✅ |
| Multi-channel support | ❌ | ✅ |
| Email validation | ❌ | ✅ |
| Transactional email | ❌ | ✅ |
| API integrations | ✅ | ✅ |
Missive's journey began in 2015 when Etienne Lemay, Philippe-Antoine Lehoux, and Rafael Masson noticed the need for modern messaging solutions. Today, Missive is used by thousands of teams all across the world and continues to be a top choice for easily managing individual and group communication virtually anywhere.
Missive allows teams to collaborate on email, chat, SMS, and more, all from a single shared inbox. Team members can effectively manage their communication channels and enhance productivity as Missive also provides a user-friendly interface and sophisticated search capabilities.
Other notable features include:
If your business seeks a collaborative email platform with customized workflows, integrations, and powerful search features may choose Missive. It enables teams to work together in real time on various communication channels.
Front is a collaborative inbox application that allows teams to manage their email, social media communications, and other channels all in one location. Its features include:
Outlook is an email, calendar, contacts, and task management application developed by Microsoft. Its features include:
| Features | Missive | Front | Outlook |
| Email management | ✅ | ✅ | ✅ |
| Collaboration | ✅ | ✅ | ❌ |
| Unified inbox | ✅ | ✅ | ❌ |
| Real-time drafting | ✅ | ✅ | ❌ |
| Internal comments and user tagging | ✅ | ✅ | ❌ |
| Automated workflows | ✅ | ✅ | ❌ |
| Customizable views | ✅ | ✅ | ❌ |
| Third-party integrations | ✅ | ✅ | ✅ |
| Mobile app | ✅ | ✅ | ✅ |
| Calendar integration | ✅ | ✅ | ✅ |
| Task management | ✅ | ❌ | ✅ |
| Notes & memos | ✅ | ❌ | ✅ |
| Search functionality | ✅ | ✅ | ✅ |
| Security features | ✅ | ✅ | ✅ |
The Vancouver, Canada-based social media management platform Hootsuite was established by Ryan Holmes in 2008.
Hootsuite was originally designed for users to manage several Twitter accounts from a single dashboard. However, this drastically changed as it grew into supporting other social media sites such as Facebook, Instagram, LinkedIn, and others that we know today.
Hootsuite provides a number of services that can assist you in managing your social media activities. Like the ability to plan posts across various social media sites in advance or its friendly user interface that is easy to manage.
Other notable features include:
Hootsuite offers a complete range of tools that may help you simplify your social media activities. The customizable dashboard of Hootsuite also gives you an overview of your social media performance, allowing you to make informed decisions, track your progress, and build your online presence.
🦉 Sign up for HootSuite and get a 30-day free trial
Buffer is a social media management application that allows users to schedule and publish articles, track analytics, and manage their social network presence all from a single platform.
Sprout Social is another useful social media management software with capabilities for scheduling posts, monitoring social media activity, and assessing success across numerous platforms.
| Features | HootSuite | Buffer | Sprout Social |
| Social Media Platforms | ✅ Supports over 35 social networks | ✅ Supports Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ | ✅ Supports Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and TikTok. |
| Scheduling | ✅ Allows users to schedule posts in advance on multiple social media platforms, including the ability to schedule Instagram posts. | ✅ Allows users to schedule posts in advance on multiple social media platforms | ✅ Allows users to schedule posts in advance on multiple social media platforms, including the ability to schedule Instagram posts |
| Analytics | ✅ Provides analytics to track social media performance across multiple social media platforms, including engagement, follower growth, and more. | ✅ Provides analytics to track social media performance across multiple social media platforms. | ✅ Provides analytics to track social media performance across multiple social media platforms, including custom reporting options. |
| Team collaboration | ✅ Offers team collaboration tools, including assigning tasks, message assignments, and approval workflows. | ❌ Lacks team collaboration features. | ✅ Offers team collaboration tools, including assigning tasks, message assignments, and approval workflows. |
| Audience engagement | ✅ Enables users to engage with their audience across multiple social media platforms through a unified inbox. | ❌ Lacks audience engagement features. | ✅ Enables users to engage with their audience across multiple social media platforms through a unified inbox. |
Founded in 2017 by David Reynier, Termly is your go-to privacy compliance partner. They provide free, easy-to-use legal policy generators, templates, consent management, and other solutions to help small- to medium-sized businesses meet the requirements of different data privacy laws.
Termly offers the following legal policy generators (and free templates):
Their privacy policy generator is backed by a legal team and data privacy experts. It accounts for 15 privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
They also provide a consent management platform (CMP) configurable to meet consent requirements in over 80 regions worldwide. It fully supports the IAB TCF v2.2, Google Consent Mode, and they’re a Google Certified CMP Partner.
Termly’s compliance solutions are trusted by over 1 million users worldwide. They keep up with new and changing privacy laws and update their solutions regularly, which helps make it easier for websites to follow different privacy regulations.
They also have an excellent, highly-rated customer support team that is always ready to help.
Sign up as a new Termly user to access any policy generator or the CMP for free!
Iubenda is another privacy compliance solution that offers similar features to Termly:
| Features | Termly | lubenda |
| Privacy Policy Generator | ✅ | ✅ |
| Terms and Conditions Generator | ✅ | ✅ |
| Cookie Policy Generator | ✅ | ✅ |
| Acceptable Use Policy Generator | ✅ | ❌ |
| Shipping Policy Generator | ✅ | ❌ |
| Return and Refund Policy Generator | ✅ | ❌ |
| End-user License Agreement Generator | ✅ | ❌ |
| Disclaimer Generator | ✅ | ❌ |
| Consent Management Platform | ✅ | ✅ |
🌐 Sign up for Termly and get one free legal policy.
Typeform was founded in 2012 by two friends, David Okuniev and Robert Muñoz, who had a vision for making forms knowledgeable, humane, and beautiful. Since then, Typeform has grown into being used by thousands of businesses across the world.
Typeform is a web-based service that lets you create fun, interactive forms, and surveys. It's a powerful tool for collecting data, getting feedback from customers, and gaining insights into how your users think and feel.
Other notable features include:
Typeform is a fantastic tool to create beautiful forms and surveys with ease. With its simple drag-and-drop editor, you can create customizable forms in no time.
Survey Sparrow is a cloud-based survey software that assists organizations in creating engaging surveys, collecting replies, and gaining insights in order to make data-driven choices. Its features include:
| Features | TypeForm | Survey Sparrow |
| Customizable surveys | ✅ | ✅ |
| Multiple question types | ✅ | ✅ |
| Multi-channel distribution | ✅ | ✅ |
| Advanced analytics | ✅ | ✅ |
| White-labeling options | ✅ | ✅ |
| Custom domain support | ✅ | ✅ |
| Logic jump/Branching | ✅ | ✅ |
| Payment integration | ✅ | ❌ |
| Chat surveys | ❌ | ✅ |
| Offline surveys | ❌ | ✅ |
HubSpot was founded in 2006 by three people: Dharmesh Shah, Brian Halligan, and Mike Volpe. Today, businesses of all sizes use the platform to track leads every step of the way from the first click to the closing stages thanks to their comprehensive dashboard full of stats at all times.
Hubspot is a powerful marketing and sales software designed to help businesses grow. Its all-in-one platform offers features such as website building, email marketing, content management, lead and customer relationship management (CRM), analytics, automation, and more.
Other notable features include:
If you're looking for an all-in-one solution to help you manage your online marketing efforts, then HubSpot is worth considering. The wide range of features offered by this platform makes it suitable for businesses of all sizes and stages of development.
Zoho CRM is a cloud-based customer relationship management software that assists organizations in centralizing their sales, marketing, and customer support activities. Some of its features are:
| Features | HubSpot | Zoho CRM |
| Lead management | ✅ | ✅ |
| Contact management | ✅ | ✅ |
| Sales forecasting | ✅ | ✅ |
| Pipeline management | ✅ | ✅ |
| Marketing automation | ✅ | ✅ |
| Email marketing | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| Web analytics | ✅ | ❌ |
| Conversational bots | ✅ | ❌ |
| Blogging and content creation | ✅ | ❌ |
| Sales sequences | ✅ | ❌ |
FreshDesk is built with customer service in mind as a cloud-based customer support software that helps you increase efficiency in customer support with functionalities that are essential for your business. The company is based in San Bruno, California with offices in Chennai, India, and London was established in 2010 by Girish Mathrubootham and Shan Krishnasamy Today, the company has over 24 million users.
With FreshDesk, users can quickly and easily track customer service conversations, make improvements based on customer feedback, respond to inquiries faster, and enhance the overall customer experience.
The software also has built-in custom reporting capabilities to view performance metrics in real-time. With advanced analytics and insights generated from the data captured by FreshDesk, businesses can glean valuable insights about their customer service operations and use them to deliver better service.
Overall, FreshDesk is an excellent choice for businesses looking for an all-in-one help desk solution that offers time-saving features to improve customer experience. It has a whole host of features designed to automate routine tasks such as ticket assignment, tagging, and categorization. Additionally, its advanced reporting capabilities let you track performance metrics over time so you can always stay in touch with what’s going on in your business.
💻 Sign up for FreshDesk, and explore the tool with a 14-day free trial.
ZenDesk is a customer support platform that offers a uniform interface for handling client queries, tickets, and interactions across numerous channels. Its features include:
| Features | FreshDesk | ZenDesk |
| Ticketing | ✅ | ✅ |
| Automation | ✅ | ✅ |
| Multi-channel | ✅ | ✅ |
| Social media | ❌ | ✅ |
| Reporting | ✅ | ✅ |
| Gamification | ❌ | ✅ |
| Knowledge base | ❌ | ✅ |
| Self service | ✅ | ✅ |
| Community | ❌ | ✅ |
| Integrations | ✅ | ✅ |
| Customization | ❌ | ✅ |
Founded in 2014 by Michael Pryor and Joel Spolsky, Trello is a free, online project management tool with millions of active users that are using the tool to manage personal projects, small businesses, and more. The platform is well-known for its simple and intuitive workflows with the highlight being the collaborative elements in projects, tasks, or ideas within a group or organization.
Trello is an incredibly useful web-based project management tool that has gained immense popularity due to its simplicity and intuitive interface. With Trello, you can easily plan, organize, and execute successful projects by creating different boards for each project and assigning tasks to corresponding cards.
Other notable features of Trello include:
Trello is an excellent tool for those seeking simple yet effective project management solutions - it's easy to use yet powerful enough for your most detailed projects. There are also functionalities where you are able to integrate popular SaaS services such as Google Drive or Slack.
| Features | Trello | Notion | Asana | Monday.com |
| Kanban board | ✅ | ❌ | ✅ | ✅ |
| Task management | ✅ | ✅ | ✅ | ✅ |
| Collaboration | ✅ | ✅ | ✅ | ✅ |
| Project templates | ✅ | ✅ | ✅ | ✅ |
| Time tracking | ❌ | ✅ | ✅ | ✅ |
| Gantt charts | ❌ | ❌ | ✅ | ✅ |
| Team management | ❌ | ✅ | ✅ | ✅ |
| Mobile app | ✅ | ✅ | ✅ | ✅ |
| Integration support | ✅ | ✅ | ✅ | ✅ |
Pexels is one of the most used websites to get stock photos for free for many businesses. It offers a large collection of royal-free images, stock photos, and videos - free - for millions of users on the internet.
The company was founded in 2014 by Bruno Joseph and Ingo Joseph, and today Pexels supports more than 500 million image downloads per month as it exponentially grows.
Pexels is a stock photo website that provides high-quality and free photos for commercial and personal use. It offers photos from acclaimed international photographers with no copyright restrictions so anyone can download and use these images without needing to pay.
Other notable features include:
Overall, Pexels is an excellent resource that provides access to high-quality, royalty-free images without any nasty legal surprises. It's easy to navigate and use and has plenty of options available for anyone looking for quality photos to add to their creative assets. You can also
Unsplash is a website with a large collection of high-quality, royalty-free photographs that can be used for personal or commercial uses without crediting the owner. Its features include:
| Features | Pexels | Unsplash |
| Free images | ✅ | ✅ |
| Premium images | ✅ | ✅ |
| Image quality | ✅ | ✅ |
| Search filters | ✅ | ✅ |
| Collection curation | ✅ | ✅ |
| License type | ❌ | ✅ |
| Attribution requirement | ❌ | ✅ |
| Community engagement | ❌ | ✅ |
Founded in 2012 by two experienced software engineers and designers - Dylan Field and Evan Wallace. Figma is an industry-leading design tool with over eight million users across 195 countries. Its innovative approach aligns perfectly with team collaboration needs across various industries, making it a popular choice for teams worldwide.
Figma is a cloud-based UI design and prototyping tool for web, mobile, and desktop applications. It makes it easy for teams to create designs quickly and collaborate with the entire team.
It also offers great tools for designers, from detailed design systems to sophisticated wireframing tools. With Figma's integrated screen-sharing feature, you can share your designs with clients or stakeholders in real time.
Additionally, users can access their projects from anywhere through their mobile phones, making collaboration with colleagues much easier.
Its advanced features, like drawing shapes and vector objects, advanced text styling, and path operations, make it highly popular among UX/UI designers everywhere.
Figma is a highly recommended tool for product designers seeking a quick and efficient way to produce top-notch designs and prototypes without manual coordination between various software packages. Figma is a simple yet powerful solution that streamlines the product design process, making it an excellent choice to consider.
Canva is a web-based graphic design platform that allows users to generate a wide range of visual content, including social media graphics, presentations, and marketing materials. Some great features of Canva are:
| Features | Figma | Canva |
| Vector editing | ✅ | ✅ |
| Image editing | ✅ | ✅ |
| Design templates | ❌ | ✅ |
| Collaboration | ✅ | ✅ |
| Prototyping | ✅ | ❌ |
| Animation | ✅ | ❌ |
| Plugins | ✅ | ❌ |
| Presentations | ✅ | ✅ |
| Brand management | ❌ | ✅ |
| Team libraries | ✅ | ✅ |
| Version history | ✅ | ❌ |
For startups and entrepreneurs trying to get their website, advertising, and social media looking as fresh as possible, Freepik is the go-to, web-based platform that can transform your brand's image into something truly mesmerizing.
Founded in 2010 as a stock website for designers, today it is a pioneering hub of cutting-edge AI tech and creative efficiency, transforming the way people of all backgrounds create their online content.
On top of its vast and expanding asset library of stock images, vector designs, and icons, Freepik’s innovations in AI have brought its flagship AI image generator to fruition. This text-to-image AI model allows users to create striking, photo-realistic images and digital art in seconds.
Other notable features include:
Freepik is built around the user, empowering people of all skill levels to achieve a level of creativity that was once impossible. Startups in particular will benefit from the freedom and confidence this platform provides when it comes to building a brand and generating vital awareness across all channels of communication. It's convenient too, with no software download and bang for your buck, it’s the go-to platform for all your content needs.
Sign up for Freepik
Vecteezy is also a web-based platform that provides designers with a plethora of stock design elements, from vector designs and photos to templates and design packs. Some of its great features are:
| Features | Freepik | Vecteezy |
| Free membership | ✅ | ✅ |
| Stock design elements | ✅ | ✅ |
| Stock videos | ✅ | ✅ |
| Template editing tool | ✅ | ✅ |
| Design tool | ✅ | ❌ |
| AI image generator | ✅ | ❌ |
| Photo editor | ✅ | ❌ |
| Mockup feature | ✅ | ❌ |
| Background remover | ✅ | ✅ |
Startups seeking to enter an existing industry may have limited finances or resources to invest in costly software solutions.
Yet, with technological improvements and ease of access, free SaaS solutions provide numerous benefits for organizations while also saving them the essential costs to function efficiently within their objectives.
These free SaaS solutions add considerable value to companies, allowing them to remain competitive and dominant in a crowded industry in areas ranging from project management to customer relationship management, communication, accounting, and marketing.
Hence, whether you're just starting out or trying to improve the efficiency of your operations, you can absolutely benefit from these free SaaS solutions for your business in 2025 and beyond.